FOR IMMEDIATE RELEASE
Feb. 28, 2013
POWDERPURE BRINGS INNOVATIVE WHOLE-FOOD NUTRITION TO ENGREDEA 2013
As fast, overly processed food becomes the norm, Food for Health International (FFH) and Columbia PhytoTechnology (CPT) fight back with PowderPure, a brand of pure powders that provide sustainable nutrition, real color and genuine flavor with little to no additives. PowderPure will make appearances at Engredea and Expo West 2013 (March 8-10) as well as at Nutracon (March 6-7) in Anaheim, CA, to further promote their premium powders.
Consumer demand for whole-food nutrition continues to grow, and PowderPure is more than prepared to help businesses to meet that demand. “We’re at the forefront of a very exciting movement toward the consumption of whole foods and whole-food products,” said Frank Davis, CEO of FFH. “Our technology is quick, efficient and sustainable and allows us to deliver the original phytonutrients of whole foods for months on end without needing synthetic nutrients or preservatives.” Dr. Kerry Ringer, CSO of CPT, added, “Our powders are not replacements for those of current suppliers but are a step above and beyond what is currently available – not only in quality, but also in sustainability.”
At their home booth at Engredea (Hall A, #486), PowderPure will feature one of their star products, a Brazilian-sourced, organic acerola powder with a naturally occurring vitamin C content of at least 25% in every batch. “That’s unheard of for an acerola juice powder,” said Dr. Ringer. “The next closest standard by a competing product is 18% – and that’s with added ascorbic acid. PowderPure never boosts vitamin C content with ascorbic acid.”
PowderPure will also make a cameo at Natural Products Expo West (booth #5761), where its sister company Activz will launch a new line of dietary supplements using PowderPure ingredients. PowderPure will also have a presence at Nutracon, where Dr. Ringer will sit as one of three panelists on the segment, “Whole-Food Nutrition: Reductionist Nutrition Is So 20th Century” on Thursday, March 7, at the Anaheim Hilton at 9:45am.
About Food for Health International:
FFH is a manufacturing, marketing and sales powerhouse committed to healthy, safe and self-empowered living. In just eight years FFH has launched several innovative brands including Activz, a line of whole-food nutritional supplements that offers pure, living nutrition. For more information on Food for Health or its brands, visit www.foodforhealthinternational.com or call 866.206.9876.
About Columbia PhytoTechnology:
Since 2000, CPT has sought sustainable solutions to meet nutritional needs. After several years of scientific analysis and fine-tuning their technology, CPT engineered an environmentally sustainable, commercial food-drying process that creates affordable, high-quality powders that retain the full flavor and nutrition of the original fruits and vegetables. For more information, visit www.columbiaphytotechnology.com.
About Engredea, Expo West and Nutracon:
The trade show for the global supply market, Engredea showcases new ingredients, technologies, applications and services for healthy foods-and-beverages, dietary supplement/bioactive and nutricosmetic markets. Engredea is co-located with Natural Products Expo West and the Nutracon Conference. Nutracon is the premier education and networking conference for the health and nutrition industry. The conference provides relevant insights for innovation based on science and technology, case studies and market.
Contact: Denise Bruhns, FFH Chief Marketing Officer, email@example.com, 801.919.3172.